| Auteur | Prahalad, C.K. |
| ISBN | 9780131877290 |
| Uitgeverij | Wharton School Publishing |
Collectively, the world's billions of poor people have immense untapped buying power. Prahalad's global bestseller shows why companies can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation companies will need to profit in emerging markets, and using those innovations to become more competitive everywhere.
