The practice of new products and business

The authors are convinced that developing new products andgaining more benefits from them are urgent necessities for ourWestern economy. If Europe still wants to play an important andprimary role in the world economy, it will have to focus on its corebusiness. Therefore, product innovation and the correspondingentrepreneurial reflexes should be common knowledge of allresearchers, engineers and businessmen, because they constitutethe class of people that are responsible for the creation of addedvalue. Innovation comes with uncertainty, risk and the taking ofdifficult decisions.In this book, the emphasis lies on practical approach. In the firstpart, a successful approach on how to handle the productdevelopment trajectory is presented. A second part will discuss thevalorisation trajectory of new developments. In order to keepthe book readable and practical, the tools and methods used atseveral locations in the first and second part, are describedextensively in a separate third part.This